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Daniel Wellington

Sponsored · Exhibit 01 · Emerald Sunray Quadro

A deep emerald face that shifts as the light moves.

Our Quadro 5-link Emerald Two Tone pairs a 20 x 26 mm rectangular case in recycled stainless steel with an emerald green sunray dial under mineral glass. A polished five-link bracelet in gold and silver tones finishes it.

Japanese quartz inside, for reliable everyday timekeeping.

Quadro 5-link Emerald Two Tone
Emerald that moves with the light

20 x 26 mm

Rectangular case, recycled stainless steel

DANIELWELLINGTON.COM

Quadro 5-link Emerald Two Tone

Shop Now
Format
Product hero
Persona
Women who layer bracelets and rings in both gold and silver
Reason to buy
Japanese quartz movement
Funnel stage
Middle of funnel
Product
Quadro 5-link Emerald Two Tone
Lands on
Landing page

Why it should work. A colour-first hero on a compact rectangular watch gives a clear reason to stop scrolling before any price is shown.

Tests. Whether a dial-colour hook beats a feature or offer hook with cold audiences who do not know the Quadro collection.

Daniel Wellington

Sponsored · Exhibit 02 · GMT Travel Card

Home time and destination time, in one glance.

The four-hand dial on our Pathfinder GMT 7-Link Black Silver carries a red-tipped GMT hand and a 24-hour scale. A second time zone is easy to identify at a glance, which is exactly what a frequent traveler needs on the wrist.

Pack it for the trip. Wear it on the plane.

Two time zones, one glance

Pathfinder GMT 7-Link Black Silver

  • Four-hand dial
  • Red-tipped GMT hand
  • 24-hour scale
  • Second time zone at a glance
Pathfinder GMT 7-Link Black Silver

DANIELWELLINGTON.COM

Pathfinder GMT 7-Link Black Silver

Shop Now
Format
Menu-card split, product photo
Persona
Frequent travelers who track home and destination times
Reason to buy
GMT for two time zones
Funnel stage
Middle of funnel
Product
Pathfinder GMT 7-Link Black Silver
Lands on
Landing page

Why it should work. A menu-style card turns a technical feature into four short lines a traveler can scan in a second.

Tests. Whether a use-case angle (travel) pulls better than a style angle for the Pathfinder range.

Daniel Wellington

Sponsored · Exhibit 03 · First Purchase Classic

Your first Classic should cost you less.

Join now and get 10% off your first purchase. Start with the Classic 7-Link Silver, 199.00 EUR: a 40 mm case and a neutral silver tone that coordinates with any outfit, from a suit to casual separates.

Sign up and the 10% is yours.

Classic 7-Link Silver
JOIN NOW AND GET 10% OFF YOUR FIRST PURCHASE

10% off your first purchase

Classic 7-Link Silver 199.00 EUR

DANIELWELLINGTON.COM

Join now, get 10% off

Sign Up
Format
Offer on product photo
Persona
First-time buyers comparing minimal silver watches
Reason to buy
10% off first purchase
Funnel stage
Bottom of funnel
Product
Classic 7-Link Silver
Lands on
Landing page

Why it should work. The real sign-up offer sits next to one concrete product and price, so a warm visitor sees what the 10% applies to.

Tests. Whether a sign-up offer plus a named price converts retargeted visitors better than the offer alone.

Daniel Wellington

Sponsored · Exhibit 04 · Aurea Malachite Chips

Three links, one buckle, wrists from 135 to 190 mm.

Our Aurea 3-Link Malachite Gold has a polished three-link bracelet that closes with a butterfly buckle and adjusts to wrists from 135 to 190 mm, for a secure fit and a refined look that stays comfortable for all-day wear.

Two years Warranty comes with it.

Aurea 3-Link Malachite Gold
Fits wrists 135 to 190 mm
  1. 1Polished three-link bracelet
  2. 2Butterfly buckle
  3. 3Adjusts 135 to 190 mm

DANIELWELLINGTON.COM

Aurea 3-Link Malachite Gold

Shop Now
Format
Product photo, ingredient chips
Persona
Buyers who worry about getting a secure fit on a narrow wrist
Reason to buy
Two years of warranty
Funnel stage
Middle of funnel
Product
Aurea 3-Link Malachite Gold
Lands on
Landing page

Why it should work. Fit is a common worry for online watch buyers, and numbered chips make the answer visible on the photo itself.

Tests. Whether fit specifics outperform pure style claims on a mid-funnel audience.

Daniel Wellington

Sponsored · Exhibit 05 · Marlon Full Bleed

Brown croc, linen and rose gold. Try it on your wrist.

The Marlon Brown Croc Belly Linen Rose Gold pairs a brown croc strap with a rose gold tone. Wear it, check the fit, and if it is not right, Free Returns are there. That is how we want you to shop for a watch online.

Free Returns. Just try it.

Marlon Brown Croc Belly Linen Rose Gold
Free Returns

Try it. Free Returns.

DANIELWELLINGTON.COM

Marlon Brown Croc Rose Gold

Shop Now
Format
Full-bleed photo
Persona
Shoppers hesitant to buy a watch online without trying it
Reason to buy
Free Returns
Funnel stage
Top of funnel
Product
Marlon Brown Croc Belly Linen Rose Gold
Lands on
Landing page

Why it should work. A full-bleed vertical photo with the returns promise removes the main online-purchase doubt in the first second.

Tests. Whether a risk-reducer in the seal beats a product-feature hook for cold audiences in vertical placements.

Daniel Wellington

Sponsored · Exhibit 06 · Build Your Stack

Stack it your way: chain, bracelet, charm.

Our jewellery range runs from bracelets and necklaces to jewellery sets. Start with the Ellipse 4mm Necklace Gold: a 4mm curb chain that drapes comfortably and holds its shape throughout the day. Buy 2 or more, save 15%.

Cannot be combined with any other discounts.

Bracelets

Bracelets

Necklaces

Necklaces

Jewellery Sets

Jewellery Sets

Chain. Bracelet. Charm. Your stack.

BUY 2 OR MORE, SAVE 15%

DANIELWELLINGTON.COM

Ellipse 4mm Necklace Gold

Shop Jewellery
Format
Three-photo collage
Persona
Jewellery buyers who layer chains and bracelets
Reason to buy
Save when you buy two or more
Funnel stage
Top of funnel
Product
Ellipse 4mm Necklace Gold
Lands on
Landing page

Why it should work. Three photos show the range, and the bundle offer gives a reason to add a second piece.

Tests. Whether a collage of the range lifts add-to-cart on jewellery compared with a single product shot.

Daniel Wellington

Sponsored · Native 01 · Mother's Day List

My Mother's Day gift list, sorted.

From our Mother's Day gifts, the Ellips Watch Gold made the shortlist. Double-checked and ready to wrap: Free Returns and Two years Warranty cover the what-ifs, so the choice feels easy.

Gifting Ideas, minus the guessing.

Ellips Watch Gold

Notes

Gift list: done

  • Mother's Day: Ellips Watch Gold
  • Free Returns, just in case
  • Two years Warranty
  • Add a card

DANIELWELLINGTON.COM

Ellips Watch Gold

Shop Gifts
Format
Notes app over product photo
Persona
Daughters and sons shopping for Mother's Day
Reason to buy
Free Returns
Funnel stage
Top of funnel
Product
Ellips Watch Gold
Lands on
Landing page

Why it should work. A phone note reads like a real shopper's list, so the gift occasion and the safety net land without sounding like an ad.

Tests. Whether an occasion plus a risk-reducer works better than a product hook for gift buyers.

Daniel Wellington

Sponsored · Native 02 · Graduation Group Chat

What do I get her for graduation?

Graduation Gifts for her, sorted: the Stella Piano-Link White Two-Tone. The piano-link bracelet closes with a butterfly buckle and adjusts to wrists from 135 to 190 mm, providing a secure fit and a comfortable weight for all-day wear.

Two years Warranty on top.

Sam

What do I get her?

Stella Piano-Link White Two-Tone

Graduation Gifts for her. The Stella Piano-Link White Two-Tone.

And if it is the wrong size? Free Returns.

DANIELWELLINGTON.COM

Stella Piano-Link White Two-Tone

Shop Gifts
Format
Message thread with photo
Persona
Friends and family shopping for a graduate
Reason to buy
Two years of warranty
Funnel stage
Middle of funnel
Product
Stella Piano-Link White Two-Tone
Lands on
Landing page

Why it should work. A group-chat question is how gift decisions actually start, and the answer carries a concrete product and its fit range.

Tests. Whether a conversational answer to a gifting question outperforms a straight product card.

Daniel Wellington

Sponsored · Native 03 · Corta Cort Poll

Corta or Cort? Vote with your wrist.

Corta Royal Blue Grain-Link Silver: a polished link bracelet, a butterfly buckle, wrists from 135 to 190 mm. Cort Brown Leather Silver: a leather strap and a silver case. Two ways to wear us. Which one are you voting for?

Based on 360 reviews.

Corta Royal Blue Grain-Link Silver
Cort Brown Leather Silver

Link bracelet or leather?

Corta Royal Blue Grain-Link SilverCort Brown Leather Silver

DANIELWELLINGTON.COM

Corta vs Cort

Shop Now
Format
Stories poll
Persona
Shoppers deciding between a metal bracelet and a leather strap
Reason to buy
Rated on 360 reviews
Funnel stage
Middle of funnel
Product
Corta Royal Blue Grain-Link Silver
Lands on
Landing page

Why it should work. A story-style poll invites a tap and sorts shoppers by material preference before they reach the store.

Tests. Whether an interactive two-option format raises click-through on mid-funnel audiences.

Daniel Wellington

Sponsored · Native 04 · Saturday Camera Roll

Camera roll, Saturday morning: gold on wrist.

The Margot Braided Mesh Unitone Gold, photographed on a slow Saturday morning. Braided mesh in a single gold tone. Our store rating is based on 360 reviews, and this is the kind of photo that ends up in a camera roll.

Gold, mesh, Saturday.

Margot Braided Mesh Unitone Gold
RecentsSaturday
MorningEdit

Saturday morning, gold on wrist

DANIELWELLINGTON.COM

Margot Braided Mesh Unitone Gold

Shop Now
Format
Camera-roll share
Persona
Women who save watch and jewellery photos to their camera roll
Reason to buy
Rated on 360 reviews
Funnel stage
Middle of funnel
Product
Margot Braided Mesh Unitone Gold
Lands on
Landing page

Why it should work. A casual camera-roll share looks like a post from a person and lets the rating sit in the body, not the creative.

Tests. Whether a low-polish native look beats a studio-style exhibit with the same product.

Daniel Wellington

Sponsored · Meme 01 · Drake GMT Maths

Time-zone math is a chore. Your wrist can do it.

The Pathfinder GMT Brown-Croc Green Gold has a green sunray matte dial beneath mineral glass, a red-tipped GMT hand and a 24-hour scale. Dual-time tracking, straightforward for travel or for working across time zones.

Skip the mental maths.

Skip the time-zone math

Drake Hotline Bling meme about Daniel Wellington

Doing time-zone math in your head

Red-tipped GMT hand and 24-hour scale

Daniel Wellington

DANIELWELLINGTON.COM

Pathfinder GMT Brown-Croc Green

Shop Now
Format
Meme template, product swapped in
Persona
Remote workers who juggle several time zones
Reason to buy
GMT for two time zones
Funnel stage
Top of funnel
Product
Pathfinder GMT Brown-Croc Green Gold
Lands on
Landing page

Why it should work. A familiar meme format makes a technical feature feel like a daily annoyance solved.

Tests. Whether humor aimed at remote workers pulls a different audience than the traveler angle.

Daniel Wellington

Sponsored · Meme 02 · Distracted Cart

Your cart already knows where this is going.

Sign up to receive 10% off your first purchase and be the first to hear about new collections, exclusive offers, and more. Then add the Classic 7-Link Gold to your cart and check out.

Join now, then checkout.

Join first. Then checkout.

Distracted Boyfriend meme about Daniel Wellington

10% off your first purchase

You, with a Classic in the cart

Paying full price

Daniel Wellington

DANIELWELLINGTON.COM

Classic 7-Link Gold

Sign Up
Format
Meme template, product swapped in
Persona
Window shoppers with a cart full of Classics
Reason to buy
10% off first purchase
Funnel stage
Top of funnel
Product
Classic 7-Link Gold
Lands on
Landing page

Why it should work. The meme turns a sign-up offer into a small joke about the shopper's own hesitation.

Tests. Whether humor around the first-purchase offer drives more sign-ups than the plain offer card.

Daniel Wellington

Sponsored · Meme 03 · Quadro Mini Dilemma

Rose gold or silver? Same wrist, two moods.

The Quadro Mini range comes in rose gold and silver. Pick the Melrose Conwy Rose Gold or the Sterling Glasgow Silver, try it on, and send it back if it is not the one. Free Returns cover both choices.

Choose, wear, decide.

Rose gold or silver?

Two Buttons meme about Daniel Wellington

Quadro Mini Melrose Rose Gold

Quadro Mini Sterling Silver

Me, with Free Returns either way

Daniel Wellington

DANIELWELLINGTON.COM

Quadro Mini Rose Gold or Silver

Shop Now
Format
Meme template, product swapped in
Persona
Buyers split between rose gold and silver
Reason to buy
Free Returns
Funnel stage
Middle of funnel
Product
Quadro Mini Sterling Glasgow Silver
Lands on
Landing page

Why it should work. The metal choice is the real hesitation, and the meme names it while the returns line removes the risk.

Tests. Whether naming the dilemma beats a single-product hook for mid-funnel shoppers.

Daniel Wellington

Sponsored · Meme 04 · Expanding Stack

Your stack is only getting bigger.

The Ellipse 4mm Bracelet Gold uses a 4mm curb chain that offers a structured yet flexible form and drapes comfortably. Pair it with a necklace, buy 2 or more, save 15%. Create your own bundle.

Build the stack your way.

Level up the stack

Expanding Brain meme about Daniel Wellington

Buying one bracelet

Buying a bracelet and a necklace

Buying 2 or more, save 15%

Creating your own bundle

Daniel Wellington

DANIELWELLINGTON.COM

Ellipse 4mm Bracelet Gold

Shop Jewellery
Format
Meme template, product swapped in
Persona
Layering fans who keep adding links to the stack
Reason to buy
Save when you buy two or more
Funnel stage
Top of funnel
Product
Ellipse 4mm Bracelet Gold
Lands on
Landing page

Why it should work. The escalating format walks a shopper from one piece to a bundle without pushing.

Tests. Whether a humorous bundle ladder lifts jewellery basket size compared with a plain offer.

Daniel Wellington

Sponsored · Meme 05 · Warranty Sign

Still on the fence about buying a watch online?

The Bound Mini 3-Link Amber Gold comes with our Two years Warranty, plus Free Returns and free shipping available. If you are unsure about a first watch online, that is three reasons to stop hesitating.

Warranty, returns, shipping. Pick your watch.

Two years Warranty. Change my mind.

Change My Mind meme about Daniel Wellington

Two years of warranty makes a watch easier to say yes to

Daniel Wellington

DANIELWELLINGTON.COM

Bound Mini 3-Link Amber Gold

Shop Now
Format
Meme template, product swapped in
Persona
Hesitant first-time watch buyers
Reason to buy
Two years of warranty
Funnel stage
Bottom of funnel
Product
Bound Mini 3-Link Amber Gold
Lands on
Landing page

Why it should work. A confident sign-style statement packs three reassurances into a late-funnel nudge.

Tests. Whether stacking warranty, returns and shipping converts hesitant visitors better than one reassurance.

Daniel Wellington

Sponsored · Meme 06 · Stella Plan

Our plan for your Stella is simple.

Step one: find the Stella Piano-Link Unitone Gold. Step two: add it to your cart. Step three: if it is not the one, Free Returns. Free shipping available as well, so the plan really is that simple.

Free shipping available too.

The Stella plan

Gru's Plan meme about Daniel Wellington

Spot a Stella you like

Add it to your cart

Free Returns

Free Returns

Daniel Wellington

DANIELWELLINGTON.COM

Stella Piano-Link Unitone Gold

Shop Now
Format
Meme template, product swapped in
Persona
Impulse browsers who like a clear, simple plan
Reason to buy
Free Returns
Funnel stage
Top of funnel
Product
Stella Piano-Link Unitone Gold
Lands on
Landing page

Why it should work. The plan format makes buying feel like three easy steps, and the repeated twist hammers the returns promise.

Tests. Whether a returns-led meme works on top-of-funnel audiences who have never bought from us.

Daniel Wellington

Sponsored · Meme 07 · Quartz Buff Quadro

Your wrist, doing the timekeeping.

The Quadro 5-link Two Tone unites a 20 × 26 mm rectangular case, white dial and a polished five-link bracelet in silver and gold tones. Japanese quartz movement supports reliable everyday timekeeping.

Silver and gold tones, in one watch.

Claim to confirm with brand: Movement on this model to confirm

Quartz beats squinting at your phone

Buff Doge vs. Cheems meme about Daniel Wellington

Japanese quartz: reliable everyday timekeeping

Squinting at your phone for the time

Daniel Wellington

DANIELWELLINGTON.COM

Quadro 5-link Two Tone

Shop Now
Format
Meme template, product swapped in
Persona
Women who move between gold and silver jewelry
Reason to buy
Japanese quartz movement
Funnel stage
Bottom of funnel
Product
Quadro 5-link Two Tone
Lands on
Landing page

Why it should work. Strong versus weak makes a quiet feature feel like a clear win for the watch on the wrist.

Tests. Whether a reliability claim lands with shoppers close to buying.

Daniel Wellington

Sponsored · Meme 08 · Strap Swap Pooh

Same watch. Different mood. Swap the strap.

Interchangeable straps restyle a watch you already own. The Brown Canvas Strap Rose Gold sits in our Watch straps range, next to the Black Canvas Strap Silver and Brown Canvas Strap Silver.

Our watches come with Two years Warranty.

Claim to confirm with brand: Strap fit per watch model to confirm

Swap the strap, not the watch

Tuxedo Winnie The Pooh meme about Daniel Wellington

Wearing one strap every day

Swapping in a Brown Canvas Strap Rose Gold

Daniel Wellington

DANIELWELLINGTON.COM

Brown Canvas Strap Rose Gold

Shop Straps
Format
Meme template, product swapped in
Persona
Owners who want a second look for one watch
Reason to buy
Two years of warranty
Funnel stage
Bottom of funnel
Product
Brown Canvas Strap Rose Gold
Lands on
Landing page

Why it should work. A cheap add-on speaks to existing owners and gives a reason to come back.

Tests. Whether an accessory angle brings repeat buyers at a low basket value.

Photography and product names belong to Daniel Wellington. Every ad lands on a page in this package. Memes use real, recognizable templates with Daniel Wellington product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.